Tennis is Back: How Social Media Gassed Up the 2023 US Open

The 2023 US Open captured audiences’ attraction pinch complete 3.4 cardinal viewers tuning in, up 27% from past year’s tournament. In summation to TV viewership, nan tourney had its adjacent stock of societal media sum that generated buzz.

Here are a fewer notable societal media moments from this year’s US Open.

The US Open Goes All-In On TikTok

The US Open mightiness beryllium 142 years old, but it established rather nan TikTok presence. The institution’s charismatic TikTok relationship delivered a dependable watercourse of engaging contented covering everything from nan latest stats connected nan court, to applicable popular civilization moments, to nan celebrities successful nan stands.

Tennis doesn’t person a estimation for being an accessible sport, however, nan US Open’s casual, conversational sum connected TikTok made pursuing nan tourney nosy and approachable for passive fans who whitethorn not person tuned successful to watch live.

Coco Gauff’s Big Win

America has a caller sweetheart: tennis champ Coco Gauff. On Saturday 19-year-old Gauff defeated Aryna Sabalenka to triumph nan US Open becoming nan second-youngest subordinate to do truthful since Serena Williams’ triumph astatine 17 successful 1999.

Immediately aft her large win, Gauff’s family was seen wearing matching New Balance t-shirts that publication “Call Me Coco Champion.” The placement of nan shirts was salient during post-match interviews while Gauff thanked her family. After nan win, fans took to Google to hunt for terms like: “coco gauff shirt,” “call maine coco champion shirt,” and “call maine coco caller balance.”

New Balance was ready, and quickly sewage nan shirts listed connected its tract for sale.

In existent Gen Z fashion, Gauff quickly took to her ain TikTok relationship sharing a fewer celebratory posts utilizing trending sounds aft her win. Later successful nan play she besides took to Instagram Live to chat pinch fans astir her early plans.

How It Started vs. How It’s Going

Speaking of Gauff’s win, a clip went viral complete nan play for showing nan eventual “how it started vs. really it’s going.” The video starts pinch footage of eight-year-old Gauff dancing successful nan stands of nan 2012 US Open and ends pinch a clip of her winning changeable astatine this year’s Open.

Not only did nan clip get awesome engagement crossed each platforms, but it was besides an inspiring station for nan adjacent procreation of tennis players.

With each nan buzz surrounding nan US Open nan past fewer weeks, tennis whitethorn person travel retired a fewer points up successful its infamous rivalry against pickleball.