How to Switch Platforms as a Creator and Amass New Followers

Nowadays, it seems for illustration caller societal media platforms are cropping up while older ones crumble.

Think astir really nan autumn of Vine gave measurement for Instagram videos to summation fame and really galore Vine contented creators had to pivot to platforms for illustration Instagram and, later, TikTok.

Social media influencers and contented creators must ever beryllium fresh to jump to caller platforms aliases incorporated them into their trading strategy.

This article will talk seamlessly switching platforms arsenic contented creators aliases influencers while retaining momentum and gaining caller followers.

7 Tips for Switching Platforms arsenic a Creator

Go wherever your assemblage is.

Make your caller level recognizable.

Be consistent.

Inform your audience.

Post valuable content.

Collaborate pinch different creators.

Repurpose content.

7 Tips for Switching Platforms arsenic a Creator

Below are tips from contented creators pinch acquisition pivoting to caller societal media platforms.

Go wherever your assemblage is.

Podcaster Jacqueline Snyder of The Product Boss encourages creators to move to platforms they cognize their assemblage frequents.

“Choose a level wherever you cognize your assemblage is already hanging out,” Snyder said. “For example, if you cognize your assemblage isn't into video, TikTok tin beryllium crossed disconnected nan list.”

Suppose you request to fig retired what different platforms your assemblage frequents. Use devices for illustration surveys, analytics, and polls to find out. You tin besides usage this method to find nan contented your followers want to spot connected nan caller platform.

Make your caller level recognizable.

Using a different floor plan aliases username connected a caller level tin beryllium tempting. After all, it's a unsocial situation for your contented and personality.

However, you want your assemblage to admit you connected each platforms, truthful support things for illustration your floor plan photo, username, and grip accordant pinch different societal media and your brand.

“Your username aliases grip should beryllium nan aforesaid crossed each channels,” John Lee Dumas of Entrepreneurs connected Fire said, “so if you already person different societal media profiles for your content, enactment consistent!”

For example, if you're a video game-based contented creator who streams connected Twitch and wants to move to streaming connected YouTube, usage nan aforesaid Twitch username and floor plan photo.

If you cannot usage nan aforesaid username aliases grip connected nan caller platform, create a akin username by adding an other digit aliases symbol.

Be consistent.

“Set up a posting schedule to fto your assemblage cognize you're each in,” John Lee Dumas of Entrepreneurs connected Fire said. “The cadence will dangle connected nan level itself, but immoderate you spell with, enactment accordant truthful your assemblage tin commencement to trust connected your contented and engagement being location regularly.”

Research nan best days and times to station connected your caller platform and effort to research to spot erstwhile your assemblage is astir active. You whitethorn besides observe circumstantial types of contented execute amended astatine definite times.

For example, your long-form YouTube videos whitethorn execute amended erstwhile posted astatine 9 a.m., but your YouTube Shorts whitethorn get much engagement successful nan afternoon.

Inform your audience.

“We conscionable did this pinch Threads, truthful I would opportunity make judge that you fto your followers connected your biggest societal media platforms cognize you’re connected different level — and inquire them to travel you,” Snyder said. “Share contented from nan caller societal level onto your aged existing level to excite them astir pursuing you.”

Snyder besides says to see a call-to-action successful your content, guiding your assemblage to your caller platform.

“Only nonstop your assemblage to 1 spot — nan spot you want to build. For example: 'Follow maine connected Instagram aliases Threads for tips connected [blank].'”

Post valuable content.

Of course, nan astir important inducement for your assemblage to travel you connected a caller level is high-quality contented that provides worth to your followers.

“Always inquire yourself: 'Is nan contented I'm sharing providing existent solutions to my halfway audience?'” Dumas explained. “Your assemblage wants existent solutions to their problems, not fluff that requires their bandwidth while providing nary value.”

If you haven't already, get to cognize your assemblage and deliberation astir nan contented they want to spot from you and nan type that offers nan astir value.

Additionally, effort experimenting pinch caller contented styles and formats, for illustration live-streaming, short-form videos, stories, aliases audio rooms to showcase your creativity. Just make judge your contented is accordant pinch your brand.

Doing truthful will let you to uniquely link pinch your followers while attracting caller followers who for illustration to spot that type of contented connected nan platform.

Collaborate pinch different creators.

A awesome measurement to turn your assemblage aft switching platforms is to collaborate pinch much established creators successful nan space. These creators tin present you to their assemblage and thief you carve your niche connected nan caller platform.

If you‘re pivoting to TikTok and want to grow your audience, collaborate pinch a TikTok creator successful your niche. Do a unrecorded stream, stitch each other’s videos, participate successful a challenge, aliases do a giveaway.

Repurpose content.

As Dumas mentioned, you must supply valuable contented to your followers to turn your audience. However, that doesn't mean you must create brand-new contented for each caller platform.

Repurpose your existing content to fresh different contexts to prevention clip and money.

You tin besides repost contented from nan erstwhile level to nan caller level to springiness it a 2nd life and an opportunity to scope caller people.

For example, you whitethorn person a fewer Instagram Reels you tin repurpose arsenic YouTube Shorts. You tin besides repurpose contented from a podcast into a blog station aliases a video into a carousel station connected Instagram.

Amassing followers aft switching to a caller level tin beryllium intimidating, but it's decidedly imaginable pinch nan correct strategy. If you want to move platforms, you now person nan master tips to commencement building your audience.